Your Black Friday Sale Pass

Consider this your invitation to shop Black Friday, intentionally.
Four exclusive sale events, considered offers and plenty of reasons to mark the occasions in your calendar.

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Good Things
Come To Those
In The Know.

Join our Secret Society for exclusive offers, early access and a few surprises throughout November.

Black Friday, Unlocked

2–15 November

14 days. 7 unmissable offers.

A new offer to unlock every 48 hours.

Buy a pair, get another

Coming soon
Coming soon

A bit of luxe

Coming soon
Coming soon

Perfectly Paired

Coming soon
Coming soon

Collection Favourites

Coming soon
Coming soon

Bundle and Save

Coming soon
Coming soon

Match Point

Coming soon
Coming soon

The Final Edit

Coming soon
Coming soon
Black Friday Edit

Black Friday Edit

Coming soon

Black Friday Pre-Sale

16–26 NOVEMBER

Coming soon

Take 25% Off In-store or online with code INTENTIONAL25.
Shop early or hold out for what’s next? The choice is yours.

Coming soon

Black Friday Early Access

26 NOVEMBER | 6PM–MIDNIGHT

Coming soon

Shop The Sale First.

Your exclusive invitation to shop Black Friday before everyone else.

Join our Secret Society and be among the first to add to cart.

Coming soon

Black Friday Weekend

27 - 30 NOVEMBER

Coming soon

Let’s Eat!

The main event has arrived. The offer? That’s still under wraps. Trust us, you’ll want a seat at this table.

Coming soon

Terms & Conditions

14 DAYS OF GIFTING

  • The Secrets by Amaar 14 Days of Gifting promotion is available online from 9:00am AEST Monday 2 November 2026 until 11:59pm AEST Sunday 15 November 2026.
  • Throughout the Promotional Period, a series of exclusive offers will be progressively released on selected products and collections. Each offer will become available from its respective launch date and remain active until the conclusion of the Promotional Period, unless otherwise expressly stated.
  • Multiple promotional offers will be available concurrently throughout the campaign. Offers apply to selected eligible products and may vary in discount, qualifying purchase requirements, product eligibility, and exclusions. Specific offer details will be communicated at the time of each offer's release.
  • Product eligibility may change throughout the Promotional Period as new offers are introduced. Where a product becomes eligible for a newly released offer, it may be removed from a previously available offer. The applicable promotional discount will be reflected in the product's current advertised offer and at checkout.
  • Each eligible product may participate in only one promotional offer at a time. Promotional discounts cannot be combined or stacked on the same product unless expressly stated otherwise.
  • Where an offer requires a minimum purchase quantity or spend threshold, only eligible products and qualifying purchases will contribute towards the applicable promotional discount. Additional conditions may apply to individual offers.
  • Promotional discounts will be applied automatically at checkout or through a designated promotional code, where specified. Promotional codes must be entered at checkout and cannot be applied retrospectively.
  • Selected exclusions may apply, including certain products, collections, gift cards, repairs and jewellery cleaning products. Clearance and custom-order products may be eligible for selected offers where expressly indicated. Product eligibility and exclusions will be specified within the relevant promotional offer.
  • All promotional products are subject to availability. No rain checks will be issued. Promotional pricing is valid only during the applicable offer period and cannot be applied retrospectively to previous purchases.
  • Purchases made during the Promotion are not eligible for refunds, exchanges or credit notes for change of mind, subject to the returns policy applicable at the time of purchase. Nothing in these terms excludes, restricts or modifies any rights or remedies available under the Australian Consumer Law (ACL).
  • Where a refund is required, the amount refunded will reflect the price paid for the relevant item, subject to applicable consumer law.
  • Secrets by Amaar reserves the right to amend, suspend or withdraw an offer where reasonably necessary, subject to applicable consumer laws and without affecting customers' existing statutory rights.
  • All prices are displayed in Australian Dollars (AUD) and include GST where applicable.