Privacy policy

Privacy Policy

Amaar Jewels Australia Pty Ltd
ABN 41 694 416 665
Trading as Secrets by Amaar

Collection Statement

To assist Secrets by Amaar in providing our products and services to you, and to operate our business, we collect personal information about you. This information is generally used to deliver, improve and personalise your shopping experience, communicate with you, and meet our legal and operational obligations.

We respect your privacy and are committed to handling your personal information responsibly, honestly and transparently. Any personal information you provide will only be used in accordance with this Privacy Policy. We do not sell, trade or rent your personal information to third parties, unless permitted by law or with your consent.

If you do not agree to this Privacy Policy, please do not provide your personal information. This may limit our ability to communicate with you or provide certain products or services.

This Privacy Policy explains what personal information we collect, how we use and store it, how you can access or correct it, how to make a complaint, and how we handle complaints.

1. About this Privacy Policy

1.1 Amaar Jewels Australia Pty Ltd (ABN 41 694 416 665), trading as Secrets by Amaar (we, us, our or the Company), is committed to protecting your privacy and complies with the Australian Privacy Principles under the Privacy Act 1988 (Cth), as amended from time to time.

1.2 This Privacy Policy applies to the collection, use, disclosure and handling of personal information and sensitive information by the Company.

1.3 This Privacy Policy applies to personal information collected through our website, online store, in store interactions, events, customer service channels, marketing activities, employment processes, and any other dealings you have with us.

2. Personal Information

2.1 Personal information means information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether true or not and whether recorded in material form or not.

3. Personal Information We Collect

3.1 The types of personal information we collect depend on how you interact with us and may include:

  • name
  • date of birth
  • contact details such as phone number, email address and postal address
  • country of residence
  • gender
  • life event information such as birthdays, anniversaries or engagements
  • purchase and transaction details, including order history and payment method details
  • device and technical data such as IP address, device type and location data
  • CCTV images captured in store
  • customer service interactions, reviews and feedback
  • marketing preferences and engagement data
  • employment or recruitment related information where applicable

3.2 Where lawful and practicable, you may choose to remain anonymous or use a pseudonym when dealing with us. However, this may limit our ability to provide certain services.

4. How and When We Collect Personal Information

4.1 We collect personal information to operate our business, provide products and services, manage relationships, conduct marketing activities and comply with legal obligations.

4.2 We may collect personal information when you:

  • purchase products online or in store
  • create or use an account
  • subscribe to marketing communications
  • contact customer support
  • attend events or promotions
  • submit reviews or feedback
  • apply for employment
  • browse or interact with our website

4.3 We may also collect personal information from third parties where permitted by law, including gift purchasers, service providers, payment processors, marketing partners, public sources and government agencies.

4.4 Sensitive information is only collected where required and with your consent, unless otherwise permitted by law.

5. Information Collected via Our Website

5.1 We collect website data to improve functionality, performance and user experience.

5.2 Our website uses cookies, web analytics tools and similar technologies to collect information such as:

  • device type and browser
  • IP address
  • geographic location (country level)
  • pages visited and time spent

5.3 Cookies help personalise your experience and support advertising and remarketing campaigns. You can manage cookie settings via your browser.

5.4 We use analytics providers such as Google Analytics. You can opt out using the Google Analytics opt out browser add on.

5.5 We may use remarketing services to display relevant ads across third party platforms. You can opt out via relevant platform settings or industry opt out tools.

6. Disclosure of Personal Information

6.1 We may disclose personal information to:

  • related entities and internal teams
  • service providers and contractors
  • marketing, IT and platform partners
  • payment processors and logistics providers
  • professional advisers
  • government or regulatory authorities where required

6.2 Personal information may also be disclosed as part of a business sale, restructure or transfer, provided it is handled in accordance with this Privacy Policy and applicable law.

6.3 Some service providers may be located overseas. We take reasonable steps to ensure overseas recipients handle personal information in a manner consistent with applicable privacy obligations.

7. Storage and Security

7.1 We take reasonable steps to protect personal information from misuse, loss, unauthorised access or disclosure.

7.2 Security measures include encryption, access controls, secure servers and internal policies.

7.3 While we take security seriously, no data transmission over the internet can be guaranteed as completely secure.

8. Access and Correction

8.1 You may request access to or correction of your personal information by contacting us using the details in clause 10.

8.2 If you have an online account, you may update certain details directly.

9. Consent and Marketing

9.1 We collect, use and disclose personal information for the purposes described in this Privacy Policy. Where required by law, we will seek your consent.

9.2 You may opt out of marketing communications at any time by:

  • clicking unsubscribe in emails
  • replying STOP to SMS messages
  • unfollowing social channels
  • contacting us directly

9.3 We do not share SMS opt in consent data with third parties.

10. Complaints and Contact

10.1 If you have a question, request or complaint regarding privacy, please contact us:

Email: onlineassist@secretsbyamaar.com
Phone: 07 3569 6515
Website contact form: /pages/contact-us

10.2 We will investigate complaints promptly and respond in writing within a reasonable time.

10.3 If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).

Last updated: 18 February 2026